La Smala Hostel

Hostels are a personal passion of mine, since I've been living in many of them in the last 2 years.

I found La Smala by luck in Essaouira, Morocco. Immediately I fell in love with the staff, the atmosphere and de aesthetics of the place.

The only thing missing was a consistent visual ID in their communication.
The ilustration of the logo was made by the owner and it wa pretty much all they had, so I had to vectorize the drawing it to be able to work with it.

I developed a color palette according to the pictures I took from the place and defined versatile fonts that could be used in all of their social media posts and content.

Also, I edited some videos for them to start their journey on Tik Tok.

Such an exciting project!