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Infini
Project type
Branding
Date
2024
Location
Brazil
Role
Graphic Designer
Infini is a health clinic in Brazil that stands out for its commitment to not only rehabilitating smiles but also empowering patients with knowledge about their own health. The clinic’s mission is to transform each patient into the protagonist of their own journey, offering education that encourages a natural and confident approach to personal care.
To reflect these values, the brand identity was crafted to be simple, modern, and aligned with the clinic’s Nordic-inspired interior design. The design emphasizes organic shapes and a calming color palette consisting of blue, white, and green tones, which evoke a sense of tranquility and natural care.
The logo embodies the essence of Infini, featuring a minimalist and modern design that fits seamlessly within the clinic’s aesthetic. The custom font used in the logo was meticulously crafted to represent the perfect smile—symmetrical and rounded, mirroring the clinic’s focus on balanced and comprehensive care.
The brand assets include organic shapes that are a visual extension of the logo’s fluidity, reinforcing the clinic’s identity as a place of natural, personalized care. These assets are used across various touchpoints, creating a cohesive and recognizable brand experience.