LETICIA FILIPIN

Leticia Filipin is a business consultant dedicated to empowering female entrepreneurs. Her Instagram is not only a platform for sharing advice but also a key space for client acquisition.

I developed comprehensive brand guidelines for Leticia to ensure consistency across her content. Her vision was to showcase her adventurous spirit, with a connection to nature and travel, while maintaining a sober, feminine, and professional tone. This led to the creation of a balanced color palette that reflects both her dynamic personality and professional integrity.

Since Leticia didn’t have professional images that aligned with her brand, I designed the posts using flat backgrounds and typography. For a more personal touch, I incorporated some of my own travel photography, giving her Instagram a unique, blog-like aesthetic that resonated with her target audience.