Motorola - Moto G6

Motorola tasked us with an urgent challenge: to find a high-profile influencer who could create engaging content using the Moto G6 smartphone within just 24 hours. The goal was to highlight the phone’s features in a real-world setting through authentic influencer content.

With time against us, we leveraged our strong relationship with Carol Moreira, one of Brazil’s top influencers, known for her dynamic vlogs and large following. Recognizing an opportunity, we quickly reached out to Carol, who was about to embark on a trip to Canada. We proposed that she use the Moto G6 to document her journey, showcasing the phone’s capabilities in a natural and relatable way.

Despite the tight deadline, we successfully coordinated with Carol to deliver the Moto G6 just in time for her trip. Carol seamlessly integrated the phone into her travel vlog, highlighting its camera quality, battery life, and overall performance while exploring Toronto. Her authentic and engaging content resonated with her audience, providing Motorola with valuable exposure.

The campaign exceeded expectations, demonstrating the power of quick thinking and strong influencer relationships. Carol Moreira’s vlog not only showcased the Moto G6 in action but also generated significant buzz and engagement among her followers. The result was a successful, high-impact promotion delivered within an incredibly short timeframe.