Leroy Merlin - DIY

For this project, we partnered with Leroy Merlin to create an innovative, budget-friendly influencer campaign focused on home renovation. The objective was to generate authentic content that showcased Leroy Merlin’s products in real-life scenarios, while keeping the campaign costs low.

Given the limited budget, our approach was to identify and collaborate with YouTube influencers who were already in the process of renovating their homes. We conducted extensive research to find influencers who would be genuinely interested in receiving Leroy Merlin vouchers in exchange for featuring the brand in their renovation content. This not only kept costs down but also ensured that the content created was authentic and resonated with the influencers’ audiences.

We successfully recruited a diverse group of influencers, each with a unique style and audience. They used Leroy Merlin products to make small yet impactful renovations in their homes, documenting the process and results on their YouTube channels. The influencers’ enthusiasm and genuine appreciation for the brand were evident in the content, creating an organic connection between Leroy Merlin and their followers.

The campaign was a resounding success, with influencers producing beautiful, relatable content that drove engagement and visibility for Leroy Merlin. Despite the budget constraints, the campaign achieved significant reach and demonstrated the power of strategic influencer partnerships in delivering high-quality, cost-effective marketing.