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Nike
Tipo de projeto
Creative Strategy
Data
2019
Local
Brazil
Role
Brand Ambassador
Invited by Nike, I worked on a campaign focused on promoting the visibility and inclusion of women in the mainstream sports scene.
The project brought together female athletes from various disciplines, creating a dynamic platform for them to share their personal experiences and insights. Through this initiative, we aimed to break down barriers and challenge the status quo in the sports industry.
I actively participated in several key meetings, where we discussed strategies to engage more women in sports and amplify their voices. The events that followed were empowering, featuring discussions and activities that encouraged women to pursue their passions in athletics, regardless of societal pressures or limitations.
To further the campaign’s reach, I attended these events and shared my own insights and experiences as a female influencer. Through posts on my Instagram, I highlighted the importance of inclusion and diversity in sports, inspiring my audience to support female athletes and create space for more women in this field.

