Fila

I had the honor of being chosen as one of the faces for Fila’s LATAM campaign, “Change The Game,” which spotlighted individuals who have redefined boundaries and made significant impacts in their communities. The campaign brought together a diverse group of people who, through their stories, symbolized strength and resilience. My participation in the project was particularly meaningful as I represented domestic violence survivors, a cause close to my heart.

Although my role in this project was focused solely on modeling, it carried a powerful message. Posing as a “game changer” for Fila, I stood alongside others who have challenged norms and inspired change, bringing visibility to personal stories of overcoming adversity. The campaign embraced authenticity and aimed to resonate deeply with the audience across Latin America.

One of the most rewarding aspects of this experience was the overwhelming support I received from my followers outside of Brazil. They sent me photos of my campaign image displayed at Fila stores in shopping malls, which felt surreal and underscored the far-reaching impact of the message we were delivering.